Microsoft sees it, we're all wandering around in a daze, heads tilted downward and eyes on our smart phone screens. We bump into strangers and ignore our loved ones. And the solution? Another smart phone, of course.
That's the premise of Microsoft's first batch of commercials promoting its newly launched Windows Phone 7 software. The company and phone handset makers unveiled some devices yesterday; the first one will go on sale November 8...
"'Really' is the word that we used to sort of poke fun, put a name to the moment we all know so well ... when you do get lost in your phone and you miss something - tripping because you're looking down, or walking into someone," said Gayle Troberman, chief creative officer at Microsoft.
Troberman said Microsoft's smart phones give people more information at a glance than competing gadgets do. When smart phones are idle, the screen locks up so people don't accidentally make calls or hit buttons. On Windows Phone 7 devices, the next appointment in the user's calendar shows up on that ``lock screen'' display, as do notifications for text messages and missed calls.
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